iFlag and the College Football Playoff are partnering to host the CFP Flag Football Showcase in January 2027. The inaugural showcase will take place from Friday, January 22 through Sunday, January 24, in Las Vegas. The showcase will take place in the run-up to the 2027 CFP National Championship on Monday, January 25. Ryan Allen Hall, senior director of public events and sponsorships for the CFP, said:
"Every year, CFP National Championship weekend brings together the biggest audience of our sport's calendar, and we wanted flag football to be a part of that itinerary. The CFP Flag Football Showcase is our opportunity to introduce fans who are already tuned in to college football toward what's next. There's no bigger stage we could offer these athletes."
The NCAA has formally recommended that women's flag football become a championship sport, with the first National Collegiate Championship expected to take place in spring 2028. The NCAA has already approved funding for the first championship.